I want to start my own business

How to market your small business

As a customer experience specialist for J2 Marketing here in South Bend, I work with all sorts of smaller firms, helping them to build their brand and sharpen their value proposition. These learning resources are ones that I’ve come to lean on.

Kay Westhues

Succeeding as an artist in South Bend

As a professional artist for more than three decades, I’ve discovered a number of resources that have made me more creative and effective. They can help you, too.

Get personal insights and lessons from accomplished entrepreneurs, including Tesla's Elon Musk and Virgin's Richard Branson, in this interview series.

Learn how to become more innovative and entrepreneurial in your work, using methods from Peter Drucker, known as "the man who invented management."

Learn principles for abandoning the old and obsolete in order to create what's next, using insights from Peter Drucker, the eminent management scholar.

Change can be hard. But it's how we respond to changes—after our initial reactions—that determines how they affect our lives. Learn the difference between reacting and responding to change.

Increase your understanding of percents, interest calculations, graphs and business statistics to assume greater responsibilities in your current position or to advance your career.

Develop a strong understanding of financial management by learning about capital structure, payout policy, valuation, budgeting and more.

Learn how to perform an analysis of your company's competitors in order to make better decisions and strengthen your position in the market.

Analytical models are key to understanding data, generating predictions and making better business decisions. This course will get you started.

This course is a practical, how-to guide for bringing innovative new products and services to market.

Learn about digital marketing and advertising tools, strategies and trends—and then create your own campaign.

Learn about types of business communication, how to customize the message for the recipient, proofreading methods and more.

Strengthen your knowledge of important intermediate accounting concepts such as understanding the true cost structure of a business, corporate income taxes and post-retirement benefits.

I want to start my own business

How to market your small business

Succeeding as an artist in South Bend

Entrepreneurship

Innovation and Entrepreneurship: How to Make Tomorrow

Planned Abandonment: Out With the Old

Adapting to Change

Business Math: Skills Development and Training

Finance 104: Financial Management

Creating a Framework for Competitive Analysis

Introduction to Analytics Modeling

Marketing Innovative Products and Services

Business 309: Digital Marketing and Advertising

Writing Skills for Business

Accounting 202: Intermediate Accounting II